This music video is the visual expansion of the character driven song by Jimmy F'in Hill. Lupe De Vaca is a song rooted in folklore, that tells a story of bravery and devotion with a message meant to resonate across generations. From the songs beginning moments it wanted to be more than melody—it wanted motion, a world to walk in, a myth to live out, so we created one. Lupe's mission is to serve a higher purpose, seeking to become inmarcesible—unfading, eternal, to teach children the values of respect, kindness, and truth and to leave a mark on the world through actions, ensuring his name lives on, so we did our best to portray that.